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Sizzle or Fizzle? What works?

The agenda for the fifth edition of Realscreen West is rapidly taking shape and the conference is well on its way to reaching sellout capacity. Over 300 international delegates have ...
April 2, 2013

The agenda for the fifth edition of Realscreen West is rapidly taking shape and the conference is well on its way to reaching sellout capacity. Over 300 international delegates have confirmed their spots at the must-attend West Coast conference for content creators, broadcasters and distributors of unscripted entertainment.

It’s no secret that in today’s pitching environment, a sizzle reel can make or break your chances of moving forward to a greenlight. But what are the ingredients of a successful sizzle, and how much of your resources should you sink into one? At Sizzle or Fizzle see some real-life examples of what works, what doesn’t and learn how to craft a sizzle that reels them in.





Jenny Daly


President

T Group Productions

Scott Gurney


Owner

Gurney Productions

Marc Juris


EVP and COO

truTV





Rita Mullin


EVP Programming
and Development

OWN

Eric Schotz


President & CEO

LMNO Productions

Amir Shahkhalili


Agent

WME

 

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About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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