With MIPTV celebrating its 50th anniversary on Monday (April 8), Laurine Garaude (pictured), director of the TV division at MIPTV organizer Reed MIDEM, reflects on the evolution of the French conference.
For the past 50 years, MIPTV has served as a welcome, if frantic, escape to the south of France for international content creators and buyers.
It’s also acted as a barometer to gauge the health of the international television industry, and get a read on where it’s heading.
“Going back to 1963, when MIPTV was created, it was a very pioneering time as the television market was not international – it was mostly national,” says Laurine Garaude, director of the television division at MIPTV organizer Reed MIDEM. “Now everything is intrinsically international, so it was quite innovative at the time.”
Garaude says the intent to innovate remains in 2013, and stretches across the three events bringing the world to the Croisette in early April. MIPDoc, aimed at the documentary and factual industry, will provide a glance at new factual programs making waves internationally with its “Fresh Factual TV from Around the World” session, presented by World Information Tracking (also known as The Wit).
Also, the “Commissioners Meet-Up” will bring upwards of 20 international commissioning editors to the market, and provide producers and content creators the opportunity to showcase up to 130 projects in various stages of development.
Meanwhile, MIPFormats will return for its fourth edition, and will feature a keynote presentation from All3Media America head Stephen Lambert, as well as another instalment of its International Pitch, presented by Warner Brothers.
MIPCube, the latest addition to the MIP family, debuted last year, and for 2013, its focus on multi-platform innovations in the creation and distribution of content will be spread throughout the MIPTV schedule. At press time, over 800 VOD and digital buyers have registered to attend the market, according to Reed MIDEM.
“What we are seeing in recent years, as a very large market dealing with distribution of content on all screens, [is that] more and more it’s also about creating partnerships, financing and finding new talent, which are large parts of what MIPCube and MIPFormats are,” she says. “The content ecosystem is growing so quickly, so it’s about getting these people to meet each other.”
As for the granddaddy of them all, the 50th anniversary edition of MIPTV will have plenty of industry star power, with Discovery Communications chief David Zaslav, Endemol group president Tim Hincks, eOne topper Darren Throop, and Red Bull Media House chief commercial officer Alexander Koppel – with space jumper Felix Baumgartner – among the Media Mastermind keynote presenters confirmed.
Other highlights for this year’s program include a presentation of the United Nations’ Global Education First initiative, original online content screenings held in partnership with YouTube, and “super sessions” looking at 4K.
Additionally, to celebrate MIPTV’s golden anniversary, The Wit has selected 50 international television programs – one for each year of the market – that represent the evolution of the medium.
“MIPTV has always been working to anticipate the trends and the major changes in the industry, whether they are technological or more about the way the market has evolved,” offers Garaude. “That’s always been part of our DNA.”