Unscripted

MIPTV ’13: DRG sells Canadian format adaptation to Spike TV

UK distributor DRG has sold the Insight Productions version of the Norwegian format Never Ever Do This At Home (pictured) to Spike TV in the U.S.
April 8, 2013

UK distributor DRG has sold the Insight Productions version of the Norwegian format Never Ever Do This At Home (pictured) to Spike TV in the U.S.

Insight initially adapted the Norwegian TV series for Discovery Channel Canada after acquiring the format rights from DRG. But the finished Canadian show, which sees co-hosts Teddy Wilson and Norm Sousa conduct madcap and volatile experiments in an old Ontario farmhouse, was always intended for foreign sale.

Spike TV will begin airing the Canadian version of Never Ever Do This At Home on May 28, after Discovery Channel Canada launches the 13-episode series on May 6.

“The combination of science, information and humor will resonate with our ever-broadening audience,” said Tom Zappala, executive VP of programming at scheduling at Spike TV, in a statement.

DRG and Insight jointly pitched the Canadian show to Zappala as the Canadian producer worked with the U.S. TV exec on the local drama Falcon Beach when he was at ABC Family. DRG is hoping to do additional finished show and format sales of Insight’s Never Ever Do This At Home at MIPTV this week.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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