Docs

MIPTV ’13: Venevision, CCTV unite for “China’s Mega Projects”

Distributor Venevision International has penned a deal with China Central Television for the broadcast rights to a Spanish-language version of the documentary China's Mega Projects (pictured).
April 8, 2013

Distributor Venevision International has penned a deal with China Central Television (CCTV) for the broadcast rights to a Spanish-language version of the documentary China’s Mega Projects (pictured).

Venevision, the distribution arm of the Cisneros Group of Companies, said in a statement that a Spanish version of the doc would be produced by its production team and broadcast in Latin America, as part of the deal.

“This is not simply another business transaction for television programming to be announced during MIPTV,” said Manuel Perez, VP and chief financial officer at Venevision International. “This is a continuation of a long-standing relationship between CCTV and the Cisneros Group established more than five years ago… which is in essence a cultural exchange between Latin America and China as our respective programming, particularly our documentaries, is a reflection of our distinctive race and heritage.

“Today’s agreement not only reinforces the Cisneros Group’s commitment to the Chinese market as part of our comprehensive strategy of global expansion, but also facilitates CCTV’s growing presence in Latin American markets, fueled by the high quality of its programming and the worldwide fascination with China’s unique culture and global economic clout, which are highlighted in this magnificent documentary.”

MA Runsheng of the China International TV Corporation added: “Through the years, CCTV and the Cisneros Group have collaborated on a number of projects of this nature, and this particular deal follows the same model established for the production and distribution of the Spanish-language documentaries The Yangtze River and The Road To Revival, which became valuable assets in the Latin American market.

“This deal is much more than a simple buying and selling of a product; we believe the cooperation between our two companies has been and will continue to be greatly beneficial for both of us, and our respective regions and audiences.”

 

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