Banijay Group’s Nordisk Film TV has penned a deal to act as exclusive production partner across Scandinavia for recently launched format start up Mexiko
Nordisk will be responsible for pitching and producing series from Mexiko to broadcasters throughout the Nordic region. The Swedish company, headed up by CEO Lars Beckung – formerly the program director at Sweden’s Channel 5 – has already sold a number of shows to Swedish broadcasters, including celebrity interview series Elevator, which went to Channel 5.
Filip Hammar and Fredrik Wikingsson, the comedy duo known as Filip and Fredrik, as well as Mexiko creative director Mikael Svensson, formerly CEO of prodco Stockholm-Copenhagen, round out the Mexiko partners.
“Mexiko is a new and innovative player in the Swedish market and with our old friend Lars Beckung and Swedish entertainment icons Filip and Frederik at the helm we think it has an exciting future,” said Peter Hansen, CCO of Nordisk FilmTV. “The shows they are developing are a great fit with Nordisk Film TV’s DNA and we are proud to be Mexiko’s partner in Norway, Finland and Denmark.”
“We believe that joining up with Nordisk will immediately give us access to their highly skilled production experience and wide contacts which will enable us to concentrate on our creativity and developing ideas for both domestic and international formats,” added Beckung. “We’ve all worked with the team at Nordisk on many occasions and know we will be in safe and strong hands as our new company grows.”