TV

MIPTV ’13: Keshet licenses “Sure or Insure” for Scandinavia

Distributor Keshet International has licensed the shiny floor game show format Sure or Insure to Banijay-owned producer Nordisk Film TV.
April 10, 2013

Distributor Keshet International has licensed the shiny floor game show format Sure or Insure to Nordisk Film TV.

The Banijay-owned company will produce local versions of the format for Sweden, Norway and Denmark. The show asks one contestant to answer 10 trivia questions without lifelines. The contestant’s family is also on hand and can choose to buy insurance as a safety net if they are not convinced an answer is correct, a situation that generally leads to familial bickering.

The company recently hired producer Amelia Hahn to head up a new factual production company focused on original unscripted programming.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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