Distributor Keshet International has licensed the shiny floor game show format Sure or Insure to Nordisk Film TV.
The Banijay-owned company will produce local versions of the format for Sweden, Norway and Denmark. The show asks one contestant to answer 10 trivia questions without lifelines. The contestant’s family is also on hand and can choose to buy insurance as a safety net if they are not convinced an answer is correct, a situation that generally leads to familial bickering.
The company recently hired producer Amelia Hahn to head up a new factual production company focused on original unscripted programming.