TV

MIPTV ’13: Keshet licenses “Sure or Insure” for Scandinavia

Distributor Keshet International has licensed the shiny floor game show format Sure or Insure to Banijay-owned producer Nordisk Film TV.
April 10, 2013

Distributor Keshet International has licensed the shiny floor game show format Sure or Insure to Nordisk Film TV.

The Banijay-owned company will produce local versions of the format for Sweden, Norway and Denmark. The show asks one contestant to answer 10 trivia questions without lifelines. The contestant’s family is also on hand and can choose to buy insurance as a safety net if they are not convinced an answer is correct, a situation that generally leads to familial bickering.

The company recently hired producer Amelia Hahn to head up a new factual production company focused on original unscripted programming.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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