Rob Stewart’s “Revolution” plants trees for promotion

Shaw Media and NBCUniversal Canada joined the marketing for the Canadian documentary that saw a young sapling planted for every ticket sold on the opening weekend.
April 22, 2013

Shaw Media and NBCUniversal Canada joined a theatrical release promotion this past weekend for Rob Stewart’s documentary Revolution that will see a young tree sapling planted for every ticket sold.

The opening April 19 to 22 weekend marketing stunt, which also involved the Carbon Offset Aggregation Cooperative and Summit Reforestation, aimed to draw environmentally-conscious filmgoers to the theatrical release on Earth Weekend.

The film was released in Canada countrywide by D FilmsRevolution sees Stewart, best known for his doc Sharkwater, taking a four-year journey through 15 countries to find the key to sparking a conservation movement across Canada and the world.


About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.