Rob Stewart’s “Revolution” plants trees for promotion

Shaw Media and NBCUniversal Canada joined the marketing for the Canadian documentary that saw a young sapling planted for every ticket sold on the opening weekend.
April 22, 2013

Shaw Media and NBCUniversal Canada joined a theatrical release promotion this past weekend for Rob Stewart’s documentary Revolution that will see a young tree sapling planted for every ticket sold.

The opening April 19 to 22 weekend marketing stunt, which also involved the Carbon Offset Aggregation Cooperative and Summit Reforestation, aimed to draw environmentally-conscious filmgoers to the theatrical release on Earth Weekend.

The film was released in Canada countrywide by D FilmsRevolution sees Stewart, best known for his doc Sharkwater, taking a four-year journey through 15 countries to find the key to sparking a conservation movement across Canada and the world.


About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.