“Best Bakery” lands global deals

Shine Group has sold the fact ent format Best Bakery to France's M6 and Finland's Nelonen Media, marking its first global format deals.
April 24, 2013

Shine Group has sold the fact ent format Best Bakery to France’s M6 and Finland’s Nelonen Media, marking its first global format deals.

French broadcaster M6 has commissioned a version of the series, which features a national search for the nation’s top bakeries and bakers. Shine France is set to produce the format.

Shine-owned Metronome will produce a local version for Finland’s Nelonen Media.

The global deals follow the second commission from ITV for Britain’s Best Bakery, with Shine TV producing the 30 x one-hour series.

Best Bakery is a flexible format around a universally popular profession and pastime,” said Claudia Danser, managing director Shine Network. “In both Finland and France, the art of baking is hugely admired and the products diverse and delicious – hence they are brilliant countries to launch Best Bakery searches in.”

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.