TV

“Cover Me Canada” heads to China

Distributor Eccho Rights has inked a deal with Beijing's Enlight Media to produce a Chinese version of Canadian reality competition series Cover Me Canada (pictured).
April 24, 2013

Beijing’s Enlight Media is to produce a Chinese version of entertainment reality format Cover Me Canada (pictured).

Originally produced by Toronto-based Temple Street Productions from a format co-created by 11 Television and the Canadian Broadcasting Corporation, the competition show challenges undiscovered bands to cover a local chart-topping artist in a bid to avoid elimination.

Cover Me Canada is the perfect show for Chinese audiences and it is already generating a lot of interest with local advertisers and broadcasters,” said¬†Chloe Yang, Enlight’s director of marketing. “We are sure the show will be a huge success here in China.”

The deal was brokered by distributor Eccho Rights. Enlight Media has produced Chinese versions of international formats such as China’s Got Talent, X Factor China and Clash of the Choirs.

This story was updated on April 24 to correct information regarding the production of the original Canadian series.

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