TV

“Cover Me Canada” heads to China

Distributor Eccho Rights has inked a deal with Beijing's Enlight Media to produce a Chinese version of Canadian reality competition series Cover Me Canada (pictured).
April 24, 2013

Beijing’s Enlight Media is to produce a Chinese version of entertainment reality format Cover Me Canada (pictured).

Originally produced by Toronto-based Temple Street Productions from a format co-created by 11 Television and the Canadian Broadcasting Corporation, the competition show challenges undiscovered bands to cover a local chart-topping artist in a bid to avoid elimination.

Cover Me Canada is the perfect show for Chinese audiences and it is already generating a lot of interest with local advertisers and broadcasters,” said Chloe Yang, Enlight’s director of marketing. “We are sure the show will be a huge success here in China.”

The deal was brokered by distributor Eccho Rights. Enlight Media has produced Chinese versions of international formats such as China’s Got Talent, X Factor China and Clash of the Choirs.

This story was updated on April 24 to correct information regarding the production of the original Canadian series.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

Menu

Search