TV

“Cover Me Canada” heads to China

Distributor Eccho Rights has inked a deal with Beijing's Enlight Media to produce a Chinese version of Canadian reality competition series Cover Me Canada (pictured).
April 24, 2013

Beijing’s Enlight Media is to produce a Chinese version of entertainment reality format Cover Me Canada (pictured).

Originally produced by Toronto-based Temple Street Productions from a format co-created by 11 Television and the Canadian Broadcasting Corporation, the competition show challenges undiscovered bands to cover a local chart-topping artist in a bid to avoid elimination.

Cover Me Canada is the perfect show for Chinese audiences and it is already generating a lot of interest with local advertisers and broadcasters,” said Chloe Yang, Enlight’s director of marketing. “We are sure the show will be a huge success here in China.”

The deal was brokered by distributor Eccho Rights. Enlight Media has produced Chinese versions of international formats such as China’s Got Talent, X Factor China and Clash of the Choirs.

This story was updated on April 24 to correct information regarding the production of the original Canadian series.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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