NBC greenlights All3Media America’s “Million Second Quiz”

The unscripted series, hinted at during Stephen Lambert's MIPTV keynote interview, will place contestants in a giant hourglass-shaped structure in Manhattan for an intense, 12-day trivia showdown. (Pictured: Stephen Lambert)
April 24, 2013

American broadcast net NBC has ordered an ambitious multi-platform game show from All3Media America which will see contestants take part in an intense, 12-day trivia competition in a giant, hourglass-shaped structure set in the heart of Manhattan.

The Million Second Quiz will incorporate both a primetime show and an online experience in which both viewers at home and NBC affiliates will be able to interact daily with the contestants and follow the game play, 24 hours a day, over the 12 days.

Viewers from across the U.S. will also have the chance to win a spot to compete on the primetime broadcast. The ultimate winner of the series could win a cash jackpot of up to US$10 million.

The Million Second Quiz is a genre-redefining spectacle.” said NBC Entertainment’s president of alternative and late night programming, Paul Telegdy, in a statement. “It is a game, a social experiment, and a live interactive event all wrapped into a uniquely sticky entertainment experience.

“What is exceptional about The Million Second Quiz is that it embraces technology’s ability to allow everyone in America to actively participate and compete in a way that has never been done,” he added.

During his MIPTV keynote interview earlier this month, All3Media America chairman and Studio Lambert founder Stephen Lambert hinted that he was awaiting the go-ahead for a pure entertainment series that would incorporate a substantial second-screen element.

The Million Second Quiz is produced by All3Media America, Studio Lambert and Universal Television, with Stephen Lambert, Eli Holzman and David Hurwitz as executive producers.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.