American broadcast net NBC has ordered an ambitious multi-platform game show from All3Media America which will see contestants take part in an intense, 12-day trivia competition in a giant, hourglass-shaped structure set in the heart of Manhattan.
The Million Second Quiz will incorporate both a primetime show and an online experience in which both viewers at home and NBC affiliates will be able to interact daily with the contestants and follow the game play, 24 hours a day, over the 12 days.
Viewers from across the U.S. will also have the chance to win a spot to compete on the primetime broadcast. The ultimate winner of the series could win a cash jackpot of up to US$10 million.
“The Million Second Quiz is a genre-redefining spectacle.” said NBC Entertainment’s president of alternative and late night programming, Paul Telegdy, in a statement. “It is a game, a social experiment, and a live interactive event all wrapped into a uniquely sticky entertainment experience.
“What is exceptional about The Million Second Quiz is that it embraces technology’s ability to allow everyone in America to actively participate and compete in a way that has never been done,” he added.
During his MIPTV keynote interview earlier this month, All3Media America chairman and Studio Lambert founder Stephen Lambert hinted that he was awaiting the go-ahead for a pure entertainment series that would incorporate a substantial second-screen element.
The Million Second Quiz is produced by All3Media America, Studio Lambert and Universal Television, with Stephen Lambert, Eli Holzman and David Hurwitz as executive producers.