Marco Bassetti, who last April stepped down as chief exec of Endemol Group, has been named CEO of Banijay Group, where François de Brugada has been promoted to COO.
Bassetti will be charged with leading the international development of the Group, as well as increasing the presence of the company in both existing markets and new markets with growth potential.
While Bassetti most recently held the title of CEO during Endemol’s restructuring, he also served as COO and president. Prior to that he founded Endemol Italy, where he worked as MD and then president. As part of the hire, Banijay Group has acquired a 50% stake in Ambra Multimedia, Bassetti’s Italian prodco.
Meanwhile, de Brugada has been promoted to COO having previously served as exec VP. He has been with Banijay since its formation in 2008.
“In five years, Banijay’s growth and success has exceeded our expectations, and it is time to bring in a strong new presence with the skills and the energy to help us achieve our goal of being one of the top three companies in our industry,” said Stéphane Courbit, president of Banijay Group.
“Marco is one of the most accomplished executives working in television today, so along with the whole Banijay family, I am thrilled to welcome him to the group and excited to work with him as we continue to grow and expand.”
Bassetti added: “I am very impressed with the levels of innovation and creativity that are already in place and looking forward to working with Stéphane, François, and the very talented people at the head of Banijay’s affiliate companies, both as CEO and through my production entity, Ambra Multimedia.”