Leftfield Entertainment and former Leopard Films USA president Nick Rigg are turning up the volume on a joint venture that will aim to create a broad range of unscripted television and digital content.
Loud TV will be based in New York City, and will also have on board two colleagues of Rigg’s – Julian Locke, who was Leopard Films USA’s VP, takes on the EVP role for Loud TV, while Lauren Deen, who headed up Leopard Films USA’s food division and was its VP of development and original programming, is coming to Loud TV as SVP, lifestyle development.
Rigg, who had been with Leopard for eight years, announced his departure from the House Hunters International prodco late last year.
Both Rigg and Montgomery tell realscreen that their friendship and shared business philosophies served as inspiration to set up the new shop.
“The catalyst for the JV was a mutual respect for each other’s work and what we saw as an opportunity to take high-volume lifestyle content to the next level, with our own deep expertise in the genre, and leveraging the strength and footprint of Leftfield,” says Rigg.
“Nick and I became friendly before it became trendy for guys running competing shops to do so,” adds Montgomery. “We shared philosophies and freelancers which likely helped each other’s growth. When Nick decided to go out and start his own venture I said, ‘Sign me up.’”
The formation of the JV follows in relatively short order the establishment of Leftfield Entertainment by Montgomery, an umbrella company designed to “broaden [Leftfield's] production footprint via acquisitions, new joint ventures, and producer overall deals.” The first acquisition was that of Sirens Media, producers of Real Housewives of New Jersey and Who the (Bleep) Did I Marry?, among other programs.
Montgomery says the creation of Loud TV will give Leftfield Entertainment a firm footing in the lifestyle genre.
“For Leftfield Entertainment, we absolutely want to be making premiere lifestyle content and with Nick’s track record of making over 200 episodes a year of House Hunters International, I feel like I’m getting the best producer in this space,” he tells realscreen.
Moreover, Rigg says digital content “will be an important complement to what Loud will be doing in lifestyle television.”
“Many of the same skills in producing volume and returning formats exist in the digital sphere,” Rigg explains. “Both are also brand-friendly so there is significant crossover. We anticipate Loud having both a healthy online digital business as well as a significant TV production business.”
The newly-formed JV is already in active development on myriad projects. Rigg says Loud TV has “deals pending with cable and digital outlets,” and offers that it has “just inked a deal with Cooking [Channel]” and is also at work on both a “New York Times project” and a web project for “a major online retailer.”
“Networks were getting our calls on day one,” says Montgomery. “And with Nick’s great track record of delivering shows based on networks’ ideas, we expect to be closing deals on that front as well.”
In terms of staffing, Rigg says Loud TV has “immediate needs in development, as well as in the digital/branded space,” with Montgomery adding that the company will “grow organically” as it secures commissions, and will “not be afraid to reinvest so both Loud TV and our clients reap the rewards of a creative machine.”