UK pubcaster Channel 4 has ordered up I Heart One Direction (w/t) from Mentorn Media, looking at the boy band from the point of view of its biggest fans, as well as another series presented by Mary Portas (pictured)..
The one-off hour-long documentary, set to air in the summer in the documentary strand ‘Cutting Edge,’ will feature the army of female fans, called ‘Directioners,’ who use social media to interact with the UK pop band.
Directed by Daisy Asquith, I Heart One Direction promises to “get under the skin” of the new breed of connected fans.
“I am incredibly excited about this ‘Cutting Edge’ film and proud to call myself a fellow ‘Directioner,” said Emma Cooper, commissioning editor at Channel 4. “It’s brilliant to have Daisy Asquith involved who I know will make a young and joyful documentary that will give a voice to the millions of the 1D fans who love and follow them obsessively.”
“It will offer a fascinating insight into a new breed of idol worship,” said Tayte Simpson, executive producer at Mentorn Media. “Social media has created huge communities which connect millions of fans in a way that was never possible before. One Direction’s use of social media to diarize their inner thoughts gives fans a sense of intimacy and ownership, fuelling strong emotions.”
In addition to the One Direction doc, Channel 4 is looking inside Britain’s first employment agency for those over the age of 65, in Mary’s Jobs for Life (w/t).
In the Plum Pictures series, brand expert Mary Portas sets up an agency representing the under-valued pensioners, and encourages them to start their own businesses in fields including catering, building, childcare, and beauty.
Mary’s Jobs for Life was commissioned by head of factual entertainment, Liam Humphreys, and commissioning editor, Rich Evans, and is executive produced by Will Daws. It’s set to air on Channel 4 later this year.
“I can’t wait to see Mary bring the agency to life in her own, inimitable style,” said Evans. “She passionately wants to give the older generation the opportunity to go on providing the services and skills sadly lacking in today’s marketplace.”