U.S. cable network CMT is launching its first daily series, Win Lose or Pawn, from The Gurin Company and Hot Snakes Media.
The Viacom network will debut the series this summer in its own stripped daily program. Win Lose or Pawn is currently in the casting stage, and is searching for people in South California who have something to pawn or have appraised.
Boasting a twist on the reality pawn shop genre, the format was created by The Gurin Company’s Phil Gurin and Hot Snakes Media’s Eric Evangelista, who will both act as executive producers.
CMT’s Jayson Dinsmore, Joe Livecchi and Eliot Goldberg serve as executive producers for the network.
The news follows the net’s Upfront presentation, where Dinsmore said the network is looking to expand its reach with a “bolder, louder direction” for CMT.