International format industry association FRAPA is to hold a special session on re-versioning programming in the CEE region at the upcoming NATPE Budapest market, and will also take part in the NATPE Navigator service.
The session, entitled Extending the Value of Content – Beyond Borders and Across Platforms, takes place on June 25 and sees FRAPA chair and Absolutely Independent CEO and president Patty Geneste joining HBO Europe’s Antony Root and other execs to talk about the opportunities and challenges ahead.
In addition, FRAPA will be available to registered NATPE Budapest delegates through the new NATPE Navigator service. FRAPA will answer questions about legalities surrounding format production, acquisition or sales. It can also be used to arrange meetings with FRAPA consultants.
The NATPE Navigator team creates targeted prospect lists, and launches in May.
“Many of our clients own content which has the potential to be re-versioned in other territories to further extend its life and optimize its value,” said NATPE president and CEO Rod Perth. “Having FRAPA work alongside us in Budapest, we will be able to offer first hand guidance and expert counsel for those looking for additional assistance to get the most from their programming within the CEE region.”
“The protection of formats across all genres is of paramount importance to our members and their clients,” added Geneste. “We look forward to being available through NATPE Navigator and on hand in Budapest to offer our support and advice to enable content re-versioning to flourish throughout the region and beyond.”
NATPE Budapest runs from June 24 to 27.