TV

Daisybeck rebrands, lands “I Want That Car” order

UK indie Daisybeck Productions has rebranded as Daisybeck Studios and scored its first order under its new name, with ITV4 commissioning I Want That Car. (Pictured: presenter Rebecca Jackson)
May 14, 2013

UK indie Daisybeck Productions has rebranded as Daisybeck Studios and scored its first order under its new name, with ITV4 commissioning I Want That Car.

The prodco behind the Style Network’s Too Fat for 15 has opened up shop at a new headquarters in Leeds. The indie was formerly based within the Elite Television Facilities building, owned by Stuart Josephs, who who co-founded the company with Paul Stead.

Josephs has now left the business, leaving Stead to move forward with the rebranded company as CEO and MD.

“Our business has grown substantially over the last few years and we are continuing our push in the U.S. and internationally, as well as maintaining growth with our UK client broadcasters,” said Stead. “I felt it was time for a slight rebrand and moving to the TV studio heartland in Leeds made the decision all the more appropriate.”

I Want That Car is a 10 x one-hour series debuting in the fall, which sees racing driver Rebecca Jackson (pictured above) and journalist Mat Watson matching buyers on a budget with their dream used cars.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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