TV

Daisybeck rebrands, lands “I Want That Car” order

UK indie Daisybeck Productions has rebranded as Daisybeck Studios and scored its first order under its new name, with ITV4 commissioning I Want That Car. (Pictured: presenter Rebecca Jackson)
May 14, 2013

UK indie Daisybeck Productions has rebranded as Daisybeck Studios and scored its first order under its new name, with ITV4 commissioning I Want That Car.

The prodco behind the Style Network’s Too Fat for 15 has opened up shop at a new headquarters in Leeds. The indie was formerly based within the Elite Television Facilities building, owned by Stuart Josephs, who who co-founded the company with Paul Stead.

Josephs has now left the business, leaving Stead to move forward with the rebranded company as CEO and MD.

“Our business has grown substantially over the last few years and we are continuing our push in the U.S. and internationally, as well as maintaining growth with our UK client broadcasters,” said Stead. “I felt it was time for a slight rebrand and moving to the TV studio heartland in Leeds made the decision all the more appropriate.”

I Want That Car is a 10 x one-hour series debuting in the fall, which sees racing driver Rebecca Jackson (pictured above) and journalist Mat Watson matching buyers on a budget with their dream used cars.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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