TV

Daisybeck rebrands, lands “I Want That Car” order

UK indie Daisybeck Productions has rebranded as Daisybeck Studios and scored its first order under its new name, with ITV4 commissioning I Want That Car. (Pictured: presenter Rebecca Jackson)
May 14, 2013

UK indie Daisybeck Productions has rebranded as Daisybeck Studios and scored its first order under its new name, with ITV4 commissioning I Want That Car.

The prodco behind the Style Network’s Too Fat for 15 has opened up shop at a new headquarters in Leeds. The indie was formerly based within the Elite Television Facilities building, owned by Stuart Josephs, who who co-founded the company with Paul Stead.

Josephs has now left the business, leaving Stead to move forward with the rebranded company as CEO and MD.

“Our business has grown substantially over the last few years and we are continuing our push in the U.S. and internationally, as well as maintaining growth with our UK client broadcasters,” said Stead. “I felt it was time for a slight rebrand and moving to the TV studio heartland in Leeds made the decision all the more appropriate.”

I Want That Car is a 10 x one-hour series debuting in the fall, which sees racing driver Rebecca Jackson (pictured above) and journalist Mat Watson matching buyers on a budget with their dream used cars.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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