NuvoTV, an English-language cable net targeting U.S. Latinos, has named Jennifer Lopez (pictured) as its chief creative officer, and unveiled a slate of programming centered on the actor, pop star and entrepreneur.
Lopez, who was named last fall as creative partner and backer of the channel, was officially presented in her new role at the company’s Upfront presentation in New York yesterday (May 15).
Kicking off the programming announcements for the net was The Jennifer Lopez Biography Special (working title), a 90-minute marquee event promising “unprecedented intimate access into the personal life and career” of Lopez, who serves as exec producer of the doc.
The special is made by her indie Nuyorican Productions, which she co-founded with Benny Medina in 2001.
Meanwhile, docuseries Gotta Dance promises a behind-the-scenes look at the lives of Lopez’s professional back-up dancers during her world tour. In addition, docuseries Rodney’s Joy focuses on Grammy award-winning producer Rodney ‘Dark Child’ Jerkins, who has produced records for Lopez, and Jerkins’ wife Joy Enriquez.
Other shows on the slate include Oribe, a docu-series set in Miami showcasing the life and times of Cuban-American celebrity hairstylist Oribe Canales, whose clients have included Naomi Campbell, Heidi Klum and, of course, Lopez.
On a different Lopez front, Mario Lopez: One-on-One is an interview show featuring an array of influential Latino stars. Celebs lined up to sit down with host Mario Lopez (Saved by the Bell) will include Eva Longoria, George Lopez and Gloria Estefan.
Jennifer Lopez’s new role will see her working alongside NuvoTV’s CEO Michael Schwimmer, head of programming Bill Hilary and senior VP of ad sales Craig Geller.
In a statement, she said: “Latinos are a force in this country. We are an engine for growth – we have huge economic power and unprecedented political and cultural influence and it’s time for television to reflect who the modern Latino actually is – not who we are believed to be – not who we may have been – but who we are now.”
Schwimmer added: “This Upfront marks just the beginning of our aggressive plan to take NuvoTV’s programming and marketing to the next level.
“Our partnership with Jennifer Lopez, combined with greater network awareness and programming investments, boosts our leadership in this critical category of Latino entertainment and provides advertisers with a more modern, innovative approach to the U.S. Latino audience.”