UK production company Tern TV has named Ed Crick (pictured) as its joint creative director, as part of a strategy to push into the U.S.
Crick, formerly the managing director of Zodiak Media-owned Bullseye Productions, will work alongside creative director Harry Bell, and take a place on the indie’s board.
Crick, who was formerly TLC’s director of development, will use his contacts with non-scripted networks and deals with two partner producers, to bring Tern’s content into the U.S., while in the UK, he and Bell will identify key partners to approach.
“We’ve been known for ‘clever pleasure’ and quality documentary, and Ed for novel and ambitious formats and factual,” said Bell. “I think if we chuck that in the pot and pay attention to what our clients and the audience want we are well placed to create something rather special.”
“Tern is a copper-bottomed company,” added Crick. “It offers me all the creative and commercial freedom I was looking for. Together we will achieve more of our creative goals and work with a broader range of partners both in the UK and internationally.”