Discovery Communications and its online video service Revision3 have launched a science-themed web channel called TestTube (pictured).
The network’s slate comprises 15 short-form series, with more in development. By the end of the year, the company expects to grow the channel’s 10 million streams of the largely original-owned content to 20 million.
The line-up includes Shots of Awe, a science and philosophy series; Scam School, a magic series starring magician Brian Brushwood; news and entertainment program DNews; the slow-motion series Distort; the sexuality series Laci Green’s Sex+; and Blow It Up, starring MythBusters co-host Tory Belleci.
“This is another step in our mission to be the number one non-fiction video and media company on all screens,” said JB Perrette, Discovery’s chief digital officer, in a statement. “We’ve doubled our original online video output this year, and are growing new audiences with TestTube and other digital networks that are creating great content that entertains and engages.”
TestTube is available to watch through several distribution platforms, including the dedicated website TestTube.com, Revision3′s mobile site and apps, YouTube, and Xbox 360.
Discovery acquired Revision3 last May. Since then it has launched channels based on podcasts and content from the company’s online properties including Discovery News, and signed talent such as the Fine Brothers (Kids React) and gaming expert Adam Sessler (Rev3Games).