Discovery launches online network TestTube

Discovery and its online video service Revision3 have launched TestTube (pictured), a science-themed web channel featuring 15 largely original-owned, short-form programs.
May 24, 2013

Discovery Communications and its online video service Revision3 have launched a science-themed web channel called TestTube (pictured).

The network’s slate comprises 15 short-form series, with more in development. By the end of the year, the company expects to grow the channel’s 10 million streams of the largely original-owned content to 20 million.

The line-up includes Shots of Awe, a science and philosophy series; Scam School, a magic series starring magician Brian Brushwood; news and entertainment program DNews; the slow-motion series Distort; the sexuality series Laci Green’s Sex+; and Blow It Up, starring MythBusters co-host Tory Belleci.

“This is another step in our mission to be the number one non-fiction video and media company on all screens,” said JB Perrette, Discovery’s chief digital officer, in a statement. “We’ve doubled our original online video output this year, and are growing new audiences with TestTube and other digital networks that are creating great content that entertains and engages.”

TestTube is available to watch through several distribution platforms, including the dedicated website, Revision3′s mobile site and apps, YouTube, and Xbox 360.

Discovery acquired Revision3 last May. Since then it has launched channels based on podcasts and content from the company’s online properties including Discovery News, and signed talent such as the Fine Brothers (Kids React) and gaming expert Adam Sessler (Rev3Games).

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.