The Esquire Network will debut on September 23 with a two-hour primetime special about Esquire Magazine’s 80th anniversary.
Timed to coincide with the October publication of the magazine’s anniversary issue, the Esquire 80th Anniversary Special (working title) will take a retrospective look at seminal political and cultural moments from the past 80 years via Esquire‘s coverage.
Execs have also greenlit two original series: Brew Dogs (six x 60 minutes, working title), a Custom Productions/RedTail Media-produced travel series starring Scottish “beer evangelists” James Watt and Martin Dickie; and Horse Players (seven x 60 minutes), a Go Go Luckey-produced series about professional horse race handicapping.
Other unscripted series set to air on Esquire include How I Rock It, Risky Listing, Knife Fight and The Getaway, as well as the fifth season of American Warrior and scripted comedies Parks and Recreation and Party Down.
“As Esquire magazine reaches such a significant milestone, it only seems fitting that Esquire Network kick off by celebrating the rich legacy of this iconic brand,” said network GM Adam Stotsky in a statement. “And we will build on this unparalleled 80-year history with a new primetime lineup featuring compelling original programming that hits on the wide-ranging interests, aspirations and passions of men today.”
The male-skewing channel is a joint venture between NBCUniversal and Hearst Magazines and will take over U.S. cable network G4.