Discovery’s Revision3 buys Philip DeFranco’s YouTube channels

The Discovery-owned online video network has acquired Internet star Philip DeFranco's (pictured) portfolio of channels and merchandising business.
May 30, 2013

Discovery’s video network Revision3 has acquired YouTube star Philip DeFranco’s (pictured) portfolio of channels, DeFranco Creative, and his merchandise business.

DeFranco, who works under a pseudonym, is best known for The Philip DeFranco Show, SourceFed and The Vloggity. His channels and series’ have received more than one billion views since he launched his first show in 2006. He has since parlayed his success into hosting gigs for Discovery’s Shark Week Chompdown and YouTube’s live coverage of the 2012 presidential race.

Under the deal, DeFranco will join Revision3′s programming team as senior VP of Philip DeFranco Networks and Merchandise.

Launched in 2006, The Philip DeFranco Show is a news and commentary channel with more than 2.5 million subscribers. A year later he started the personal lifestyle channel The Vloggity and last year he started pop culture news channel SourceFed in conjunction with YouTube’s original channel initiative.

“Phil knows better than anyone working the web today how to delight audiences, build passionate fanbases and launch new franchises,”┬ásaid Revision3 CEO Jim Louderback said in a statement. “By bringing Phil and DeFranco Creative officially into the fold we are adding a true pioneer in online video, a magnetic personality, a real business focus and a top-notch creative team to Revision3.”

Discovery Communications acquired Revision3 in May 2012. Earlier this month, the company launched the science-themed web channel TestTube with a slate of 15 short-form series.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.