Canadian cooks will soon have a chance to be known as a MasterChef.
Canadian broadcast net CTV has ordered a local version of the Shine International-distributed format, to be produced by Toronto-based Television, for winter 2014.
The U.S. version of the series has proven to be CTV’s most-watched summer series. The network will also acquire the recently-announced Junior MasterChef, a culinary competition series for kids from 8-13.
The network is also in the process of lining up advertisers for potential product placement, customized activations and original branded content opportunities.
“As the world’s #1 culinary television format, MasterChef Canada promises to be a premiere opportunity for viewers and advertisers alike,” said Phil King, president, CTV programming and sports in a statement. “A coast-to-coast-to-coast celebration of this country’s love affair with food, this is an advertiser-friendly, co-viewing destination series with true mass appeal.”
“We are thrilled to bring the world’s top cooking competition series to CTV,” added Shine America president Eden Gaha. “Canada’s rich and vibrant culinary scene is the perfect locale to uncover the next MasterChef.”
The MasterChef Canada commission was brokered by CTV by Tania Jacobson, senior vice president of sales for Canada at Shine International. Shine America’s Paul Franklin will serve as a creative consultant on the Canadian version.