Unscripted

Lifetime’s “Supermarket Superstar” slated for summer

The U.S. cable net will begin airing the Weinstein Company and Studio Lambert's food-centric reality competition series on July 22 at 10 p.m. EST/PST. (Pictured: host Stacy Keibler)
June 11, 2013

U.S. cable net Lifetime will begin airing reality competition series Supermarket Superstar on July 22 at 10 p.m. EST/PST.

Produced by The Weinstein Company and Studio Lambert, the one-hour show is hosted by Stacy Keibler (pictured) and gives three home chefs the chance to pitch food concepts to a panel of experts for a chance to have their product launched nationally at a grocery chain.

Chef and specialty foods pioneer Michael Chiarello, cookie mogul Debbi Fields of Mrs. Fields Cookies and branding expert Chris Cornyn serve as the series’ mentors and Tom Dahlen, supermarket buyer for The Great Atlantic & Pacific Tea Company (A&P) will choose the winner of each episode.

Winners will receive $10,000 in prize money and $100,000 worth of product development from DINE Marketing and Mattson. Three winners from the season will then be invited to pitch a product to A&P CEO Sam Martin in the series finale.

The series will be exec produced by Weinstein Company co-chairmen Bob and Harvey Weinstein; Meryl Poster and Barbara Schneeweiss, also of The Weinstein Company; Stephen Lambert and Eli Holzman of Studio Lambert; showrunner Rhett Bachner; and Rob Sharenow, Gena McCarthy and Stephen H. Schwartz of Lifetime.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

Menu

Search