Digital

MasterChef teams with Google for live “cookalongs”

The U.S. version of the series will use Google+ Hangouts to host a live show enabling fans to cook and interact with finalists from season four. (Pictured: Gordon Ramsay and Krissi Biasiello)
June 14, 2013

Social media savvy fans of the U.S. version of global format MasterChef will have the opportunity to cook alongside a season four finalist in a series of six hour-long “Cookalongs” streaming live via Google+ Hangouts.

Beginning June 18, up to four fans will be able to cook and interact in real-time with the MasterChef finalists as they prepare a favorite summer dish. The first finalist featured in the streaming series will be Krissi Biasiello (pictured with MasterChef host Gordon Ramsay). The cookalongs will stream live at 9:00 p.m. EST on the MasterChef Google+ page, as well as on Fox’s YouTube Channel, where the events will also be available for playback.

The series will be moderated by Laura Vitale, creator of the YouTube series Laura in the Kitchen.

MasterChef is a great partner that’s leveraging the power of Hangouts technology to connect people in a truly interactive cooking experience,” said Steve Grove, director of Google+ Partnerships, in a statement. “They are one of the first reality television series to provide a new avenue to continue to engage with the series’ fans.”

“We are constantly looking for the most innovative ways to allow our MasterChef fans the chance to interact with the series on multiple platforms,” added Vivi Zigler, president of Shine 360˚. “Cooking is inherently social and Google+Hangouts offer MasterChef‘s loyal audience a truly unique and informative social experience.”

The U.S. version of the series is produced by Shine America and One Potato Two Potato. Last week, the multi-platform extensions of the series claimed the best multi-platform prize at the Realscreen Awards in Santa Monica.

 

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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