U.S. cable network Animal Planet has promoted Michael Eisenbaum to VP of on-air creative and Jamie Dugger to VP of creative.
The pair, who were behind the Discovery Communications-owned network’s 2010 “Surprisingly Human” branding, will continue working together with Dugger handling off-air branding and campaigns and Eisenbaum overseeing on-air positioning and branded entertainment, as well as ad sales. They will also continue to coproduce Animal Planet’s Upfront and Television Critics Association presentations.
Eisenbaum became the network’s senior creative director of marketing in February 2011. He has led on-air promotion, graphics and ad sales-sponsored branding spots and overseen on-air and off-air campaigns for series such as River Monsters, Finding Bigfoot and Whale Wars. Prior to joining Animal Planet, he was a writer/producer for Discovery Kids, a producer for Syfy and a segment producer for Howard Stern’s radio show.
Dugger joined Animal Planet in 2007. In addition to developing the network’s branding, he consults on content and has coproduced series such as Into The Dragon’s Lair, Mermaids: The Body Found and Mermaids: The New Evidence. Before that he worked on promo campaigns for Discovery Kids and as a freelance producer for Crossroads TV.