Yuval Nathan (pictured), most recently CEO of Keshet Broadcasting’s new media arm Mako, has been appointed as CEO of Screenz, a joint venture between the Israeli broadcaster and Tel Aviv-based digital entertainment and advertising group The Box.
Screenz, established in 2011, devises and executes cross-media solutions for broadcasters, format owners, producers and distributors. With satellite offices in Los Angeles and London, the company has also recently struck up a deal with ICM to ramp up its North American presence, and has signed a multi-year cooperation deal with Red Arrow for Europe as well as a recent pact with ITV Studios Global Entertainment to produce dual screen apps for its formats Who Dares Sings, Four Weddings and Hell’s Kitchen.
Nathan will oversee the company’s efforts to offer clients a wide assortment of products ranging from digital consultancy and assets to customizable, ready-to-go apps.
“We are beyond pleased to have Yuval join and lead the Screenz team,” said Avi Nir, CEO of Keshet Media Group, in a statement. “As one of the founders of Keshet’s new media arm Mako in 2008, he has made an outstanding and enduring impact on Israel’s digital entertainment market in just five years. I am eager to see Screenz grow into an international force under his leadership.”
“Yuval has been an integral part of Screenz’s advancement in the past year and I am looking forward to taking Screenz to the next level,” added Eli Uzan, Screenz’s chairman and CEO of The Box.”Yuval is one of the most talented, respected professionals in the industry and we couldn’t have wished for a better fit.”