“The Cube” comes to France

The entertainment format, in which contestants aim to complete challenges within a claustrophobic cube environment, will be locally produced by Air Productions and air daily on France 2.
June 25, 2013

Entertainment format The Cube is heading to France, thanks to a deal struck between distributor All3Media International and Banijay Group-owned prodco Air Productions.

Le Cube will be locally produced by the prodco and will air daily on France 2. It will be hosted by Air Productions head and French on-screen talent Nagui, who also hosts the local, Air-produced version of Don’t Forget the Lyrics.

Objective Productions, creators of the format, will act as consultants for the French version.

“All3Media International is delighted to be working with Air Productions and we think that Nagui is the perfect host for the format, which, we are confident, will be as big a hit for France 2 as it is in the UK for ITV where it is now in its seventh series as a primetime hit,” said Stephanie Hartog, SVP of international formats for All3Media International.

“It’s a big challenge for us and the channel to produce and adapt The Cube for a daily scheduling, and we are very confident for its success,” added Nagui.

In The Cube, contestants aim to complete seven deceptively simple mental and physical challenges within a claustrophobic “cube” environment for a cash prize.

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.