TV

Discovery launches Turbo Xtra HD in Turkey, Romania

Discovery Networks Central and Eastern Europe, Middle East and Africa (CEEMEA) is launching the channel Turbo Xtra HD in Turkey and Romania, as part of its plan to expand HD offerings across Central and Eastern Europe.
July 2, 2013

Discovery Networks Central and Eastern Europe, Middle East and Africa (CEEMEA) is launching the channel Turbo Xtra HD in Turkey and Romania, as part of the company’s plan to expand HD offerings across Central and Eastern Europe.

The channel began broadcasting on Dsmart in Turkey and on Orange in Romania today (July 2). Aimed at a young, male-skewing audience, the channel’s programming focuses on cars, engineering, the latest technology, crime and extreme weaponry and includes Discovery programs American Chopper X-Machines and Junkyard Wars.

The company has also rolled out Discovery Science HD across Central and Eastern European markets including Russia, Romania, Hungary, the Czech Republic, Slovakia and Bulgaria. On July 23, lifestyle net TLC will be available in HD to Russian viewers.

“We know that HD influences the pay-TV packages that viewers choose and that they are willing to pay more for HD, but there is a gap in Central and Eastern Europe between homes that are HD TV ready and those that subscribe to HD pay-TV services,” said Kasia Kieli, Discovery CEEMA’s president and managing director, in a statement.

The expansion follows high definition launches of Discovery Channel and TLC in Poland earlier this year.

 

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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