Discovery Networks Central and Eastern Europe, Middle East and Africa (CEEMEA) is launching the channel Turbo Xtra HD in Turkey and Romania, as part of the company’s plan to expand HD offerings across Central and Eastern Europe.
The channel began broadcasting on Dsmart in Turkey and on Orange in Romania today (July 2). Aimed at a young, male-skewing audience, the channel’s programming focuses on cars, engineering, the latest technology, crime and extreme weaponry and includes Discovery programs American Chopper X-Machines and Junkyard Wars.
The company has also rolled out Discovery Science HD across Central and Eastern European markets including Russia, Romania, Hungary, the Czech Republic, Slovakia and Bulgaria. On July 23, lifestyle net TLC will be available in HD to Russian viewers.
“We know that HD influences the pay-TV packages that viewers choose and that they are willing to pay more for HD, but there is a gap in Central and Eastern Europe between homes that are HD TV ready and those that subscribe to HD pay-TV services,” said Kasia Kieli, Discovery CEEMA’s president and managing director, in a statement.
The expansion follows high definition launches of Discovery Channel and TLC in Poland earlier this year.