TV

Discovery launches Turbo Xtra HD in Turkey, Romania

Discovery Networks Central and Eastern Europe, Middle East and Africa (CEEMEA) is launching the channel Turbo Xtra HD in Turkey and Romania, as part of its plan to expand HD offerings across Central and Eastern Europe.
July 2, 2013

Discovery Networks Central and Eastern Europe, Middle East and Africa (CEEMEA) is launching the channel Turbo Xtra HD in Turkey and Romania, as part of the company’s plan to expand HD offerings across Central and Eastern Europe.

The channel began broadcasting on Dsmart in Turkey and on Orange in Romania today (July 2). Aimed at a young, male-skewing audience, the channel’s programming focuses on cars, engineering, the latest technology, crime and extreme weaponry and includes Discovery programs American Chopper X-Machines and Junkyard Wars.

The company has also rolled out Discovery Science HD across Central and Eastern European markets including Russia, Romania, Hungary, the Czech Republic, Slovakia and Bulgaria. On July 23, lifestyle net TLC will be available in HD to Russian viewers.

“We know that HD influences the pay-TV packages that viewers choose and that they are willing to pay more for HD, but there is a gap in Central and Eastern Europe between homes that are HD TV ready and those that subscribe to HD pay-TV services,” said Kasia Kieli, Discovery CEEMA’s president and managing director, in a statement.

The expansion follows high definition launches of Discovery Channel and TLC in Poland earlier this year.

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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