LIC China has acquired 200 hours of factual programming, including the prison documentary series Hard Time (pictured), from Germany’s ZDF Enterprises.
The deal extends into next year, with 100 hours of programming for 2013 and another 100 in 2014, and includes titles from the ZDF and ZDF Enterprises catalogs, in the history, biography, current affairs, science and wildlife genres.
LIC has 10 branded programming blocks across 300 channels in China, and as part of the deal will distribute the titles in local languages on its syndication networks, which reach 1.09 billion viewers.
“Never before have we negotiated such an important deal with a Chinese partner,” said ZDF Enterprises’ president and CEO Alexander Coridass. “LIC has a long record of working with Western program providers, a fact that is particularly significant to us. As the Chinese market expands in leaps and bounds, we want to establish the best contacts possible with respectable partners such as LIC.”
“Throughout of our 18 years purchasing western documentaries experience, this contract signed with ZDF Enterprises is the biggest package deal ever, and this is truly a remarkable milestone,” added Leland Ling, CEO of LIC China.