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What’s new and what’s next in branded content

BCON Expo showcases the power and results of game-changing, brand-funded content and integrations. Formerly known as Realscreen’s Branded Entertainment Forum, this one-day, high-level program is designed to demystify the process ...
July 17, 2013

BCON Expo showcases the power and results of game-changing, brand-funded content and integrations. Formerly known as Realscreen’s Branded Entertainment Forum, this one-day, high-level program is designed to demystify the process of selecting the right partners and working productively with them. As with our other market-leading events, such as Realscreen Summit and STREAM, BCON Expo in New York aims to facilitate connections and business relationships between all the pieces of the branded content puzzle – brands, producers, and traditional and new media companies.

Through a mix of innovative case studies and incisive panels delving into the hot-button issues surrounding branded content, delegates will learn what’s working now, why it works, and what’s coming next.

The event will also provide a series of presentations, The New Brand Content “Upfronts”, hosted by leading media and entertainment companies in the areas of broadcast, digital, publishing and music that will illuminate core strengths and upcoming slates of integration opportunities. Through these presentations, you’ll learn how these companies engage with audiences and potential consumers through branded content, and receive sneak previews of upcoming integration opportunities.

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About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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