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What’s new and what’s next in branded content

BCON Expo showcases the power and results of game-changing, brand-funded content and integrations. Formerly known as Realscreen’s Branded Entertainment Forum, this one-day, high-level program is designed to demystify the process ...
July 17, 2013

BCON Expo showcases the power and results of game-changing, brand-funded content and integrations. Formerly known as Realscreen’s Branded Entertainment Forum, this one-day, high-level program is designed to demystify the process of selecting the right partners and working productively with them. As with our other market-leading events, such as Realscreen Summit and STREAM, BCON Expo in New York aims to facilitate connections and business relationships between all the pieces of the branded content puzzle – brands, producers, and traditional and new media companies.

Through a mix of innovative case studies and incisive panels delving into the hot-button issues surrounding branded content, delegates will learn what’s working now, why it works, and what’s coming next.

The event will also provide a series of presentations, The New Brand Content “Upfronts”, hosted by leading media and entertainment companies in the areas of broadcast, digital, publishing and music that will illuminate core strengths and upcoming slates of integration opportunities. Through these presentations, you’ll learn how these companies engage with audiences and potential consumers through branded content, and receive sneak previews of upcoming integration opportunities.

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About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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