YouTube is rallying geeks and nerds around a week of niche programming focused on superheroes, comics, gaming, science and sci-fi.
The video site’s inaugural ‘Geek Week’ will run from August 4 to 10 and is produced in conjunction with website Nerdist in the U.S. and Channel Flip in the UK. Programming will include series premieres, new videos and creative collaborations across more than 100 channels.
“With more than half of our top 20 non-music channels dedicated to geek culture, YouTube has become a top destination for fans everywhere to create, share and watch geek content,” said Danielle Tiedt, YouTube’s chief marketing officer, in a statement. “We’re excited to shine a spotlight on this global community during ‘Geek Week’ and debut all-new videos and series created by some of our most popular channel partners.”
Each day of ‘Geek Week’ is hosted by a different channel, which will intro the day’s highlights in a daily video. Non-fiction offerings, such as ‘Braniac Tuesday,’ will air across YouTube’s science, education and knowledge channels, including Veritasium and The Spangler Effect in the U.S. and Head Squeeze and Flow in the UK.
For a full run-down of the ‘Geek Week’ schedule, check out YouTube’s blog.