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NBCU’s Kevin McAuliffe and JWT’s Mike Wiese announced as co-chairs

BCON Expo showcases the power and results of game-changing, brand-funded content and integrations. Formerly known as Realscreen’s Branded Entertainment Forum, this one-day, high-level program is designed to demystify the process ...
July 25, 2013

BCON Expo showcases the power and results of game-changing, brand-funded content and integrations. Formerly known as Realscreen’s Branded Entertainment Forum, this one-day, high-level program is designed to demystify the process of selecting the right partners and working productively with them. As with our other market-leading events, such as Realscreen Summit and STREAM, BCON Expo in New York aims to facilitate connections and business relationships between all the pieces of the branded content puzzle – brands, producers, and traditional and new media companies.

Through a mix of innovative case studies and incisive panels delving into the hot-button issues surrounding branded content, delegates will learn what’s working now, why it works, and what’s coming next. The advisory board is helmed by Kevin McAuliffe, SVP, Client Solutions and Branded Content, NBC Universal and Mike Wiese, Director, Head of Original & Branded Entertainment, JWT. The board, which will be announced in its entirely within the next week or two, is working with the content team to deliver a day of inspiring, practical and relevant sessions.

CO-CHAIR

Kevin McAuliffe

SVP, Client Solutions and Branded Content

NBC Entertainment

CO-CHAIR

Mike Wiese

Director, Head of Original & Branded Entertainment

JWT

The event will also provide a series of presentations, The New Brand Content “Upfronts”, hosted by leading media and entertainment companies in the areas of broadcast, digital, publishing and music that will illuminate core strengths and upcoming slates of integration opportunities. Through these presentations, you’ll learn how these companies engage with audiences and potential consumers through branded content, and receive sneak previews of upcoming integration opportunities.

Past speakers taking part in Realscreen’s Branded Entertainment Forum include: Frank Cooper, CMO, global consumer engagement, Pepsico; Peter Tortorici, CEO, GroupM Entertainment; Doug Scott, president of Ogilvy Entertainment; Patti Wakeling, global director, media insights, Unilever; Andy Cohen, EVP, development and talent, Bravo; Michael Davies, president, Embassy Row; Carolyn Everson, VP of global marketing solutions at Facebook; Bill Davenport, president of W+K Entertainment; Joe Feczko, SVP of marketing innovation and integration at Macy’s; Evan Shapiro, president, Pivot/Participant Television; Chantal Rickards, head of programming and branded content for EMEA, MEC; Brian Robbins, founder and president of Awesomeness TV; Erin McPherson, VP and head of originals at Yahoo!; Chet Fenster, managing partner at MEC Entertainment; Brian Terkelsen, CEO, Mediavest USA; Chris Bruss, VP, branded entertainment, Funny or Die; Tom Dunlap, executive producer, RSA Films; Jon Kamen, chairman and CEO, @radical.media; and Mike Siegenthaler, EVP, global content and experiences, UM.

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About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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