TV

OWN nabs Deion Sanders for “Prime’s Time”

U.S. channel OWN: Oprah Winfrey Network has ordered It's Prime's Time (working title), a docuseries in which sports star Deion Sanders "strives to keep his crazy and chaotic family life in balance."
July 25, 2013

U.S. channel OWN: Oprah Winfrey Network has ordered It’s Prime’s Time (working title), a docuseries in which sports star Deion Sanders “strives to keep his crazy and chaotic family life in balance.”

The series is produced by Edmonds Entertainment, Prime Time Media Ventures and Rogue Atlas Productions, in association with Lionsgate, and will premiere in 2014.

In the show, Sanders faces the challenges of raising his five children in a household that also includes his mother, her foster children and his aunt and uncle, while guiding the future of Prime Prep Academy, the charter school he created for children in under-served areas.

According to OWN, “he plays the role of father, leader, bread-winner, coach and teacher for everyone around him. And in those rare instances when he gets a little overwhelmed, his girlfriend, producer and businesswoman Tracey Edmonds – who has two sons of her own – is there to help pick up the slack.”

The show’s exec producers are Eli Frankel, Tracey E. Edmonds and Deion Sanders.

The commission comes as the network also confirmed that Oprah’s Next Chapter, For Better or Worse, Six Little McGhees, Oprah’s LIfeclass and Super Soul Sunday would be returning.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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