Unscripted

NBC drops “Fashion Star”

NBC's competition series Fashion Star (pictured) will not be returning for a third season, according to reports in several U.S. media outlets.
July 29, 2013

NBC’s competition series Fashion Star will not be returning for a third season, according to reports in several U.S. media outlets.

The competition series, produced by Electus, 5×5 Media, Magical Elves and EJD Productions, gave 13 designers the opportunity to present their creations to three major retailers, with one winner getting their capsule collection sold in all three retailers.

Fashion Star switched focus in its second season, with a new host – Louise Roe – and a deeper look at the bidding by fashion retailers on the finished creations.

The first season, which was hosted by Elle MacPherson (pictured above), notched viewer numbers that were short of rival broadcasters, but the audience was made up of “a high concentration of women 18-34 in urban areas,” according to a session held last year at realscreen‘s Branded Entertainment Forum.

NBC did not respond to requests for comment at press time.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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