Former Nutopia MD Laura Franses (pictured) has been named as the UK managing director for youth-targeting media company Vice.
Franses, who left Nutopia in June 2012, will be tasked with furthering Vice’s content offering in the UK “to broadcasters and other platforms.”
Her appointment comes after the brand has enjoyed success – including an Emmy nomination – for VICE, its news-magazine series on HBO. Franses will report into EMEA MD Matt Elek.
“I’m very excited to be marrying my background in television with Vice’s pre-eminent digital content,” Franses said. “The industry is going through profound and accelerated changes, and Vice is top of its class in identifying new opportunities and creating magnificent, acclaimed content.”
In addition to Nutopia, Franses has held roles at companies including Zodiak Media, Raw TV and Film Four.
In a statement, Elek said: “As we continue our rapid expansion, particularly in the online video space, having someone with Laura’s experience and enthusiasm will be immensely important.”