TV

OWN, TLC order “The Customer is Always Right?”

U.S. cable network OWN is set to debut The Customer is Always Right?, a reality series from Katalyst, on September 5.
August 15, 2013

U.S. cable network OWN is set to debut The Customer is Always Right?, a reality series from Katalyst, on September 5.

In the one-hour series, CEOs from companies including Mrs. Fields, Mazda, TCBY and Sizzler invite unsuspecting customers to join the organization for a week, where they can offer feedback and new ideas.

The reality experiment will follow the participants as they come up with strategies to better the business, which are then implemented, and in the end judged by a final focus group. The participants will receive a cash prize if the group likes their suggestions.

The first episode kicks off with two customers working with executives at cookie retailer Mrs. Fields (pictured above). OWN and its sister network TLC partnered on the show, and TLC is set to air The Customer is Always Right? in December.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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