Execs at A&E will be ‘quacking’ open the champagne this week, after the U.S. network’s fourth season premiere of Duck Dynasty (pictured) notched record ratings that made it the most viewed non-fiction series cable telecast to date.
In total, 11.8 million viewers tuned in to see the hour-long premiere of the Gurney Productions-made show on Wednesday (August 14), smashing the previous 8.6 million viewers record set by the show in March.
According to the network, the episode also set a cable record for a non-fiction series telecast among adults 25-54, with 6.3 million viewers in the demo. The episode was watched by 6.3 million adults 18-49 and three million adults 18-34.
“Thanks to its authentic and engaging characters, Duck Dynasty has become more than just a reality show: it is a cultural phenomenon,” said David McKillop, A&E’s general manager and executive VP.
The show’s executive producers for Gurney Productions are Deirdre Gurney and Scott Gurney, while the EPs for A&E are Elaine Frontain Bryant and Lily Neumeyer.