Unscripted

Cable ratings record for “Duck Dynasty”

In total, 11.8 million viewers tuned in to see the hour-long premiere of the Gurney Productions-made show (pictured) on Wednesday (August 14), smashing the previous 8.6 million viewers record set by the show in March.
August 16, 2013

Execs at A&E will be ‘quacking’ open the champagne this week, after the U.S. network’s fourth season premiere of Duck Dynasty (pictured) notched record ratings that made it the most viewed non-fiction series cable telecast to date.

In total, 11.8 million viewers tuned in to see the hour-long premiere of the Gurney Productions-made show on Wednesday (August 14), smashing the previous 8.6 million viewers record set by the show in March.

According to the network, the episode also set a cable record for a non-fiction series telecast among adults 25-54, with 6.3 million viewers in the demo. The episode was watched by 6.3 million adults 18-49 and three million adults 18-34.

“Thanks to its authentic and engaging characters, Duck Dynasty has become more than just a reality show: it is a cultural phenomenon,” said David McKillop, A&E’s general manager and executive VP.

The show’s executive producers for Gurney Productions are Deirdre Gurney and Scott Gurney, while the EPs for A&E are Elaine Frontain Bryant and Lily Neumeyer.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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