Unscripted

Cable ratings record for “Duck Dynasty”

In total, 11.8 million viewers tuned in to see the hour-long premiere of the Gurney Productions-made show (pictured) on Wednesday (August 14), smashing the previous 8.6 million viewers record set by the show in March.
August 16, 2013

Execs at A&E will be ‘quacking’ open the champagne this week, after the U.S. network’s fourth season premiere of Duck Dynasty (pictured) notched record ratings that made it the most viewed non-fiction series cable telecast to date.

In total, 11.8 million viewers tuned in to see the hour-long premiere of the Gurney Productions-made show on Wednesday (August 14), smashing the previous 8.6 million viewers record set by the show in March.

According to the network, the episode also set a cable record for a non-fiction series telecast among adults 25-54, with 6.3 million viewers in the demo. The episode was watched by 6.3 million adults 18-49 and three million adults 18-34.

“Thanks to its authentic and engaging characters, Duck Dynasty has become more than just a reality show: it is a cultural phenomenon,” said David McKillop, A&E’s general manager and executive VP.

The show’s executive producers for Gurney Productions are Deirdre Gurney and Scott Gurney, while the EPs for A&E are Elaine Frontain Bryant and Lily Neumeyer.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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