BBC Worldwide and CCTV have inked a deal that will see China’s state television broadcasters take on more than 65 hours of BBC programming, constituting CCTV’s largest package of natural history titles for the year.
The bulk of the package deal is natural history programming, with titles including Attenborough’s Ark (pictured above), Jaguars – Born Free, Penguins – Spy in the Huddle and Giant Otters of the Amazon.
This is the latest partnership between the BBC and CCTV, after an April coproduction agreement for Hidden Kingdoms, a 2D and 3D series on small animals of the world, including chipmunks in North America and giant rhinoceros beetles in Tokyo.
“Natural history programming has been growing in popularity in China, partly due to the BBC and CCTV’s strong relationship in China,” said Pierre Cheung, VP and GM of BBC Worldwide for Greater China.
“We have a long history with the BBC, and have collaborated with them for many years now,” added Liu Wen, managing director of CCTV Documentary Channel. “In the years that we’ve worked together, we’ve seen an interest of documentary increase among our Chinese viewers. The BBC’s factual programs are especially popular among the Chinese audience.”