People/Biz

Sony, Simon Andreae launch JV prodco Scarlet Media

Former Discovery Channel exec Simon Andreae (pictured) is returning to the United Kingdom to launch Scarlet Media, a production company backed by Sony Pictures Television.
August 22, 2013

Former Discovery Channel exec Simon Andreae (pictured) is returning to the United Kingdom to launch Scarlet Media, a production company backed by Sony Pictures Television (SPT).

Based in London, the company will develop factual and factual entertainment formats, and one-off specials, for the British and international markets. Sony, which holds a majority interest in the shingle, will distribute its content globally.

“SPT is the perfect fit because the scale is so global but the structure, so personal,” Andreae, who will serve as managing director, said in a statement. “Scarlet Media will combine the best of British and American non-fiction sensibilities, producing the sort of smart, spicy content at which the Brits excel but on a scale and with the sheen for which U.S. producers are rightly celebrated.”

Andreae spent the past eight years working as a producer in the United States. Most recently, he served as senior VP of west coast development and production for U.S. cable network Discovery Channel.

His credits include Naked and Afraid, Fast N Loud and Curiosity. Prior to that, he ran the indie prodco The Incubator, which produced factual shows for VH1, Spike, History, Channel 4 and TLC, including the Morgan Freeman-hosted science series Through the Wormhole.

Before he moved to the U.S., Andreae was head of science and education at Channel 4 and a founding partner of UK indie Optomen Television.

Scarlet Media becomes the fifth UK production company in SPT’s international production portfolio, which now totals 19 companies across 14 countries. Andreae will report to SPT’s president of international production Andrea Wong.

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