U.S. cable network E! has tapped former Lifetime exec Noah Pollack (pictured) to be its senior VP of programming and development.
Most recently Lifetime’s vice president of reality programming, at E! Pollack will be tasked with series development and programming across genres, and starts his role this fall.
At Lifetime, he oversaw the development and production of Pretty Wicked Moms, The Week the Women Went and The Houstons: On Our Own.
Before that, he spent time at VH1, where as vice president of series development and original programming, he launched Celebrity Rehab with Dr. Drew, Basketball Wives and Tough Love.
He was also the manager of alternative series and specials at USA Network, and began his career at Bunim/Murray Productions, working on the development and production of The Simple Life, The Real World, The Challenge and Road Rules.
“Noah brings a proven track record as a development executive who has the respect and spirit of partnership with the creative community – the lifeblood of any successful network,” said Jeff Olde, executive VP of programming and development. “His instinctive ability to tap into the cultural zeitgeist and create shows that harness that spirit is perfectly suited to our pop culture brand.”