Banijay Group has rebranded Nordisk Film TV’s Finnish company Solar Television as Banijay Finland, and named Joonas Hytönen (pictured) as its CEO, effective September 2.
Formerly the head of entertainment at Moskito, Hytönen’s credits include Dancing on Ice, Survivor, Kitchen Nightmares, Dinner Disasters, Reality Queens of the Jungle and Connected. He has also worked as an on-air host for several primetime TV shows in the region, including MTV3′s the Joonas Hytönen Show.
“Nordisk Film TV and Banijay Group have a fantastic ambition for future growth within the Finnish market,” he said in a statement. “These plans are exciting and credible because they are based on experience, an appetite to innovate and great relationships. I am motivated by the challenge to work with some of the very best industry talent.”
Banijay Finland’s slate includes primetime fare such as Voice of Finland, Voice Kids, Lost Without a Trace, Home of the Year and Top Chef.