People/Biz

Joonas Hytonen to head up Banijay Finland

Effective September, the veteran producer and on-air host (pictured) will become CEO of Banijay-owned Nordisk Film TV's Finnish operations, which are rebranding as Banijay Finland.
August 27, 2013

Banijay Group has rebranded Nordisk Film TV’s Finnish company Solar Television as Banijay Finland, and named Joonas Hytönen (pictured) as its CEO, effective September 2.

Formerly the head of entertainment at Moskito, Hytönen’s credits include Dancing on Ice, Survivor, Kitchen Nightmares, Dinner Disasters, Reality Queens of the Jungle and Connected. He has also worked as an on-air host for several primetime TV shows in the region, including MTV3′s the Joonas Hytönen Show.

“Nordisk Film TV and Banijay Group have a fantastic ambition for future growth within the Finnish market,” he said in a statement. “These plans are exciting and credible because they are based on experience, an appetite to innovate and great relationships. I am motivated by the challenge to work with some of the very best industry talent.”

Banijay Finland’s slate includes primetime fare such as Voice of Finland, Voice Kids, Lost Without a Trace, Home of the Year and Top Chef.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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