People/Biz

Joonas Hytonen to head up Banijay Finland

Effective September, the veteran producer and on-air host (pictured) will become CEO of Banijay-owned Nordisk Film TV's Finnish operations, which are rebranding as Banijay Finland.
August 27, 2013

Banijay Group has rebranded Nordisk Film TV’s Finnish company Solar Television as Banijay Finland, and named Joonas Hytönen (pictured) as its CEO, effective September 2.

Formerly the head of entertainment at Moskito, Hytönen’s credits include Dancing on Ice, Survivor, Kitchen Nightmares, Dinner Disasters, Reality Queens of the Jungle and Connected. He has also worked as an on-air host for several primetime TV shows in the region, including MTV3′s the Joonas Hytönen Show.

“Nordisk Film TV and Banijay Group have a fantastic ambition for future growth within the Finnish market,” he said in a statement. “These plans are exciting and credible because they are based on experience, an appetite to innovate and great relationships. I am motivated by the challenge to work with some of the very best industry talent.”

Banijay Finland’s slate includes primetime fare such as Voice of Finland, Voice Kids, Lost Without a Trace, Home of the Year and Top Chef.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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