Discovery Communications has promoted Robert Scanlon (pictured) to general manager of Velocity, its cable network for upscale male audiences.
Scanlon has served as the network’s senior vice president since it launched in October 2011. In his new role, he will continue to oversee programming, development, production, marketing and communications, and report to Marjorie Kaplan, group president of Animal Planet, Science Channel and Velocity.
“Bob’s leadership, strategic thinking and industry expertise have been instrumental in Velocity’s rapid ascent over the past year and a half,” Kaplan said. “Few executives embody their brands better or more completely than he does. Bob is the quintessential ‘Velocity Man.’”
The network’s original series include Dallas Car Sharks, Chasing Classic Cars, Overhaulin’, Fantomworks and What’s in the Barn? Last October, more than 12.6 million people tuned in to watch the Emmy-winning special Space Jump Live on Velocity and sister network Discovery Channel.
On Wednesday (August 28), the network will begin airing the four-part mini-series Patrick Dempsey: Racing Le Mans starring the Grey’s Anatomy actor.
Before joining Velocity, Scanlon served as vice president in Discovery Communications Emerging Networks Group, where he worked on program development and production for Military Channel and HD Theater, the network Velocity replaced.