People/Biz

Velocity ups Scanlon to general manager

Discovery Communications has promoted Robert Scanlon (pictured) to general manager of Velocity, its cable network aimed at upscale male audiences.
August 27, 2013

Discovery Communications has promoted Robert Scanlon (pictured) to general manager of Velocity, its cable network for upscale male audiences.

Scanlon has served as the network’s senior vice president since it launched in October 2011. In his new role, he will continue to oversee programming, development, production, marketing and communications, and report to Marjorie Kaplan, group president of Animal Planet, Science Channel and Velocity.

“Bob’s leadership, strategic thinking and industry expertise have been instrumental in Velocity’s rapid ascent over the past year and a half,” Kaplan said. “Few executives embody their brands better or more completely than he does. Bob is the quintessential ‘Velocity Man.’”

The network’s original series include Dallas Car Sharks, Chasing Classic Cars, Overhaulin’, Fantomworks and What’s in the Barn? Last October, more than 12.6 million people tuned in to watch the Emmy-winning special Space Jump Live on Velocity and sister network Discovery Channel.

On Wednesday (August 28), the network will begin airing the four-part mini-series Patrick Dempsey: Racing Le Mans starring the Grey’s Anatomy actor.

Before joining Velocity, Scanlon served as vice president in Discovery Communications Emerging Networks Group, where he worked on program development and production for Military Channel and HD Theater, the network Velocity replaced.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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