Screening Room

MIPCOM Picks 2013: “HitRECord on TV”

The crowdsourcing/funding movement isn't just about collecting bucks to fund projects. It's also about fostering the spirit of collaboration. It's that spirit that actor Joseph Gordon-Levitt aimed to tap into with his HitRECord "open source" production studio.
September 1, 2013

Partners: Joseph Gordon-Levitt, Jared Geller/Brian Graden Productions for Pivot; distributed by Tricon Films and Television

Length: 8  x 30 minutes

Premiering: January 2014 (Pivot)

Rights available: Worldwide, excluding the U.S.

Crowdsourcing is cool now, with hosts of indie artists and filmmakers bumping up against celebs such as Spike Lee and Zach Braff on Kickstarter. But the movement isn’t just about collecting bucks to fund projects. It’s also about fostering the spirit of collaboration. It’s that spirit that actor Joseph Gordon-Levitt aimed to tap into with his HitRECord “open source” production studio, in which creative types can contribute to each other’s projects. The idea has made its way to the new millennial-targeting network Pivot. Gordon-Levitt will certainly draw viewers, but the concept itself¬† – of open source TV entertainment – is also worthy of attention.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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