Screening Room

MIPCOM Picks 2013: “HitRECord on TV”

The crowdsourcing/funding movement isn't just about collecting bucks to fund projects. It's also about fostering the spirit of collaboration. It's that spirit that actor Joseph Gordon-Levitt aimed to tap into with his HitRECord "open source" production studio.
September 1, 2013

Partners: Joseph Gordon-Levitt, Jared Geller/Brian Graden Productions for Pivot; distributed by Tricon Films and Television

Length: 8  x 30 minutes

Premiering: January 2014 (Pivot)

Rights available: Worldwide, excluding the U.S.

Crowdsourcing is cool now, with hosts of indie artists and filmmakers bumping up against celebs such as Spike Lee and Zach Braff on Kickstarter. But the movement isn’t just about collecting bucks to fund projects. It’s also about fostering the spirit of collaboration. It’s that spirit that actor Joseph Gordon-Levitt aimed to tap into with his HitRECord “open source” production studio, in which creative types can contribute to each other’s projects. The idea has made its way to the new millennial-targeting network Pivot. Gordon-Levitt will certainly draw viewers, but the concept itself¬† – of open source TV entertainment – is also worthy of attention.

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