Formats

Armoza inks format deal with China’s JSBC

Israel's Armoza Formats will distribute JiangSu Broadcasting Corporation's reality series Celebrity Battle internationally as part of a development and distribution deal. (Pictured L-R: JSBC's Zhao Jun and Armoza CEO Avi Armoza)
September 3, 2013

Israel’s Armoza Formats has signed a deal with China’s JiangSu Broadcasting Corporation (JSBC) to develop, broadcast and distribute reality formats.

The two companies are joining forces to launch the celebrity entertainment format I Can Do That at MIPCOM next month, and later this year Armoza will distribute JSBC’s reality competition Celebrity Battle.

“Today’s historic signing with Armoza Formats introduces a new phase of collaboration and original content development in the international market for JSBC,” said Zhao Jun (pictured above, right), head controller of JSBC’s programming department, in a statement. “As well this format, we at JSBC are looking forward to a fruitful creative partnership with Armoza Formats in the co-developing of new content for the future.”

Armoza CEO Avi Armoza (pictured, left) added: “We are thrilled to be joining forces with the top Chinese broadcaster, JSBC, in our two cores areas of expertise – format development and distribution.

“We look forward to continue growing this relationship with them in many more of our endeavors.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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