Formats

Armoza inks format deal with China’s JSBC

Israel's Armoza Formats will distribute JiangSu Broadcasting Corporation's reality series Celebrity Battle internationally as part of a development and distribution deal. (Pictured L-R: JSBC's Zhao Jun and Armoza CEO Avi Armoza)
September 3, 2013

Israel’s Armoza Formats has signed a deal with China’s JiangSu Broadcasting Corporation (JSBC) to develop, broadcast and distribute reality formats.

The two companies are joining forces to launch the celebrity entertainment format I Can Do That at MIPCOM next month, and later this year Armoza will distribute JSBC’s reality competition Celebrity Battle.

“Today’s historic signing with Armoza Formats introduces a new phase of collaboration and original content development in the international market for JSBC,” said Zhao Jun (pictured above, right), head controller of JSBC’s programming department, in a statement. “As well this format, we at JSBC are looking forward to a fruitful creative partnership with Armoza Formats in the co-developing of new content for the future.”

Armoza CEO Avi Armoza (pictured, left) added: “We are thrilled to be joining forces with the top Chinese broadcaster, JSBC, in our two cores areas of expertise – format development and distribution.

“We look forward to continue growing this relationship with them in many more of our endeavors.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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