TV

Content Media acquires stake in Finland’s Aito

Global entertainment company Content Media has acquired a 50% stake in Finnish factual entertainment producer Aito Media, as part of its strategy to expand international production partnerships.
September 3, 2013

Global entertainment company Content Media has acquired a 50% stake in Finnish factual entertainment producer Aito Media for an undisclosed sum.

Under the deal, Content will distribute the company’s formats and finished titles internationally. Aito will work with Content and its partner Small World IFT, which represents Aito’s reality format The Night Patrol, to share formats and production ideas in multiple territories.

“We’re continuing to see an increase in new commissions, orders for returning shows and remakes across all the major Finnish networks, and now into the wider Scandinavian region,” said Aito founders Ilkka Hynninen and Eero Hietala in a joint statement.  “Our new partnership with Content Media has come at the perfect time for us to ensure our production and format development reaches its full global potential.”

“We are huge fans of Ilkka and Eero,” added Content Media CEO John Schmidt. “We see tremendous potential for them in growing their business not only in Finland but across Scandinavia.”

The deal is part of Content’s ongoing strategy to expand international production partnerships. Other companies in its portfolio include Jeff Collins’ Los Angeles-based reality shop Collins Avenue, Alex Gibney’s Jigsaw Productions and format specialist Small World IFT.

Aito produces more than 150 hours of content per year, including The Night Patrol, Different Moms and 30 Days on the Arctic Ocean.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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