TV

Content Media acquires stake in Finland’s Aito

Global entertainment company Content Media has acquired a 50% stake in Finnish factual entertainment producer Aito Media, as part of its strategy to expand international production partnerships.
September 3, 2013

Global entertainment company Content Media has acquired a 50% stake in Finnish factual entertainment producer Aito Media for an undisclosed sum.

Under the deal, Content will distribute the company’s formats and finished titles internationally. Aito will work with Content and its partner Small World IFT, which represents Aito’s reality format The Night Patrol, to share formats and production ideas in multiple territories.

“We’re continuing to see an increase in new commissions, orders for returning shows and remakes across all the major Finnish networks, and now into the wider Scandinavian region,” said Aito founders Ilkka Hynninen and Eero Hietala in a joint statement.  “Our new partnership with Content Media has come at the perfect time for us to ensure our production and format development reaches its full global potential.”

“We are huge fans of Ilkka and Eero,” added Content Media CEO John Schmidt. “We see tremendous potential for them in growing their business not only in Finland but across Scandinavia.”

The deal is part of Content’s ongoing strategy to expand international production partnerships. Other companies in its portfolio include Jeff Collins’ Los Angeles-based reality shop Collins Avenue, Alex Gibney’s Jigsaw Productions and format specialist Small World IFT.

Aito produces more than 150 hours of content per year, including The Night Patrol, Different Moms and 30 Days on the Arctic Ocean.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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