TV

Content Media acquires stake in Finland’s Aito

Global entertainment company Content Media has acquired a 50% stake in Finnish factual entertainment producer Aito Media, as part of its strategy to expand international production partnerships.
September 3, 2013

Global entertainment company Content Media has acquired a 50% stake in Finnish factual entertainment producer Aito Media for an undisclosed sum.

Under the deal, Content will distribute the company’s formats and finished titles internationally. Aito will work with Content and its partner Small World IFT, which represents Aito’s reality format The Night Patrol, to share formats and production ideas in multiple territories.

“We’re continuing to see an increase in new commissions, orders for returning shows and remakes across all the major Finnish networks, and now into the wider Scandinavian region,” said Aito founders Ilkka Hynninen and Eero Hietala in a joint statement.  “Our new partnership with Content Media has come at the perfect time for us to ensure our production and format development reaches its full global potential.”

“We are huge fans of Ilkka and Eero,” added Content Media CEO John Schmidt. “We see tremendous potential for them in growing their business not only in Finland but across Scandinavia.”

The deal is part of Content’s ongoing strategy to expand international production partnerships. Other companies in its portfolio include Jeff Collins’ Los Angeles-based reality shop Collins Avenue, Alex Gibney’s Jigsaw Productions and format specialist Small World IFT.

Aito produces more than 150 hours of content per year, including The Night Patrol, Different Moms and 30 Days on the Arctic Ocean.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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