Who Wants to be a Millionaire? co-creators Michael Whitehill and David Briggs have launched Boxatricks, a format company that specializes in game show formats and factual entertainment, with Colman Hutchinson (pictured) serving as creative director.
The company is looking to co-develop format ideas with other production companies, with a business model that will see partners tapping into Boxatricks’ creation and production expertise, while the new format company will have the coproduction partner bring the concept alive.
A number of projects are already in the pipeline, the partners say. Whitehill, Briggs and Hutchinson will serve as co-creative directors, with Steve Springford serving as managing director.
Hutchinson was formerly the head of entertainment at both Hat Trick Productions and Celador Productions, worked on Who Wants to be a Millionaire?, and co-created the Brainiest format.
Whitehill co-created The People Versus and Winning Lines, while Briggs served as former deputy program director at Capital Radio, and his other credits including The National Lottery: Winning Lines, Brainiest and The People Versus.
Meanwhile Springford, formerly a director of production at Celador, has overseen the production of formatted entertainment titles including Who Wants to be a Millionaire?, The National Lottery: Winning Lines and The Hypnotic World of Paul McKenna.
Also joining the Boxatricks team are John Gough, who serves as international director, and Andrew Eborn, the commercial director.
“Creating and producing a global game show hit is the holy grail for most of the TV industry worldwide,” said Hutchinson. “Boxatricks brings together some of the best brains in the industry to originate new formats both for broadcast and for wider roll-out across all platforms.”
“Boxatricks provides a great platform for us to develop new and exciting concepts,” added Springford. “Boxatricks isn’t about becoming a producer – it’s about applying our creative and production experience to bring great game show formats to broadcasters and digital platforms.”