People/Biz

TruTV ups Ronca, Lanzillotta

U.S. net TruTV has promoted Marissa Ronca and Michael Lanzillotta as part of a restructure of the network's leadership team under Chris Linn, its new president and head of programming.
September 11, 2013

U.S. net TruTV has promoted Marissa Ronca and Michael Lanzillotta as part of a restructure of the network’s leadership team under Chris Linn, its new president and head of programming.

Ronca has been promoted to senior VP of development and original programming, heading up a newly combined team that covers original programming from development through production.

Lanzillotta has been elevated to senior VP and general manager of TruTV, providing business expertise for the direction and development of the network. Lanzillotta and Ronca are both based in New York and report to Linn.

“Marissa has led a diverse slate of development projects and has ensured that TruTV is a producer’s first place of business,” Linn said.

“By combining the development and original programming departments into one group under Marissa’s expert leadership, TruTV will be more effective than ever at fielding and responding to pitches, developing new ideas and managing projects from concept to series.

“Michael will work closely with me and interface with sales, distribution and finance in order to maximize opportunities and effectively monetize our content,” he added. “With his extensive industry relationships, distribution experience and business expertise, Michael is the ideal leader for this crucial role.”

 

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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