FremantleMedia North America (FMNA) has appointed Gayle Gilman (pictured) to the role of exec VP of digital content, in which she will oversee the creation of all original digital content.
Gilman joins from Original Productions, effective immediately. She will work closely with FMNA’s new digital and branded entertainment division, led by CEO Keith Hindle, and will report to Lee Rierson, chief operating officer. Gilman will also be tasked with supporting distribution strategies.
At Original Productions, she served as the senior VP of Original Productions Entertainment Network (OPEN), where she operated the company’s digital media strategy. Previously, she was the co-executive producer of Ice Road Truckers, Swords: Life on the Line, Lobstermen and America’s Lost Treasures.
Prior to Original Productions, Gilman held roles at Channel 4 Television’s C4 International, RDF Media USA, A&E Television Networks and National Geographic Television.
“FremantleMedia has an extremely successful track record of creating digital businesses around the company’s renowned TV brands,” said Thom Beers, CEO of FMNA. “Having Gayle lead our digital team will allow us to expand our original content business. She is the perfect addition to help us create content that we can nurture into global brands in the booming transmedia world.”
“There is a big opportunity in the original digital area, and platform providers are now looking for the kind of premium content we can deliver,” said Gilman. “FremantleMedia is uniquely poised to use its global reach and its existing partners to launch new IP.”