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Pivot, Monster ink branded content deal

The Participant Media-owned cable net's sponsorship deal with jobs site Monster.com will include a documentary, digital shorts and a series of segments on late night show TakePart Live.
September 17, 2013

Participant Media-owned cable net Pivot has inked a cross-platform sponsorship deal with jobs site Monster.com, to produce content about employment in the United States under the brand’s ‘Find Better’ tagline.

The initiative, which began rolling out on Monday (September 16), includes a Pivot-produced documentary that follows a group of millennials through the job-hunt process. It will also encompass branded on-air and online components, such as nine in-studio ‘Find Better’ segments featuring motivational coach Josh Shipp, and accompanying digital shorts that will air during late-night show TakePart Live and via the show’s website.

On October 7, TakePart Live will participate in the brand’s Cool Jobs program by searching for a new associate producer via Monster.com.

“The brand alignments between Monster and Pivot are obvious as our mission is about creating entertainment that is positive and inspiring – what could be more appropriate than a campaign focused on ‘Finding Better’ jobs,” said John Arianas, exec VP of ad sales and partnerships for Pivot, in a statement.

“Monster and the marketing arm have been tremendous working with us day-to-day to create an incredible amount of custom content that will resonate with millennials on-air, online and through social media.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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