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Pivot, Monster ink branded content deal

The Participant Media-owned cable net's sponsorship deal with jobs site Monster.com will include a documentary, digital shorts and a series of segments on late night show TakePart Live.
September 17, 2013

Participant Media-owned cable net Pivot has inked a cross-platform sponsorship deal with jobs site Monster.com, to produce content about employment in the United States under the brand’s ‘Find Better’ tagline.

The initiative, which began rolling out on Monday (September 16), includes a Pivot-produced documentary that follows a group of millennials through the job-hunt process. It will also encompass branded on-air and online components, such as nine in-studio ‘Find Better’ segments featuring motivational coach Josh Shipp, and accompanying digital shorts that will air during late-night show TakePart Live and via the show’s website.

On October 7, TakePart Live will participate in the brand’s Cool Jobs program by searching for a new associate producer via Monster.com.

“The brand alignments between Monster and Pivot are obvious as our mission is about creating entertainment that is positive and inspiring – what could be more appropriate than a campaign focused on ‘Finding Better’ jobs,” said John Arianas, exec VP of ad sales and partnerships for Pivot, in a statement.

“Monster and the marketing arm have been tremendous working with us day-to-day to create an incredible amount of custom content that will resonate with millennials on-air, online and through social media.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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