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CBS taps PR exec for alternative role

CBS's director of publicity Mitch Graham (pictured) is to become the U.S. network's new VP of alternative programming.
September 24, 2013

CBS’s director of publicity Mitch Graham (pictured) is to become the U.S. network’s new VP of alternative programming.

Reporting to CBS Entertainment’s exec VP of alternative programming Chris Castallo, Graham will oversee the broadcaster’s current slate of reality franchises, including Survivor, The Amazing Race, Big Brother and Undercover Boss.

He will also be involved in the development of new alternative programs, including reality, game shows and other non-scripted programming. Graham’s new role follows the departure of alternative programming exec Jennifer Bresnan, who left last month.

“As a publicist who has long and deep roots in all of our franchises, there wasn’t a more valuable candidate than Mitch,” said Castallo in a statement. “As our go-to guy for many years, his established relationships with our producers will be invaluable going forward.”

Graham has been CBS Communications’ director of publicity since 2008, and most recently spearheaded the network’s publicity campaign for drama series Under the Dome.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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