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CBS taps PR exec for alternative role

CBS's director of publicity Mitch Graham (pictured) is to become the U.S. network's new VP of alternative programming.
September 24, 2013

CBS’s director of publicity Mitch Graham (pictured) is to become the U.S. network’s new VP of alternative programming.

Reporting to CBS Entertainment’s exec VP of alternative programming Chris Castallo, Graham will oversee the broadcaster’s current slate of reality franchises, including Survivor, The Amazing Race, Big Brother and Undercover Boss.

He will also be involved in the development of new alternative programs, including reality, game shows and other non-scripted programming. Graham’s new role follows the departure of alternative programming exec Jennifer Bresnan, who left last month.

“As a publicist who has long and deep roots in all of our franchises, there wasn’t a more valuable candidate than Mitch,” said Castallo in a statement. “As our go-to guy for many years, his established relationships with our producers will be invaluable going forward.”

Graham has been CBS Communications’ director of publicity since 2008, and most recently spearheaded the network’s publicity campaign for drama series Under the Dome.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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