Formats

CBS taps PR exec for alternative role

CBS's director of publicity Mitch Graham (pictured) is to become the U.S. network's new VP of alternative programming.
September 24, 2013

CBS’s director of publicity Mitch Graham (pictured) is to become the U.S. network’s new VP of alternative programming.

Reporting to CBS Entertainment’s exec VP of alternative programming Chris Castallo, Graham will oversee the broadcaster’s current slate of reality franchises, including Survivor, The Amazing Race, Big Brother and Undercover Boss.

He will also be involved in the development of new alternative programs, including reality, game shows and other non-scripted programming. Graham’s new role follows the departure of alternative programming exec Jennifer Bresnan, who left last month.

“As a publicist who has long and deep roots in all of our franchises, there wasn’t a more valuable candidate than Mitch,” said Castallo in a statement. “As our go-to guy for many years, his established relationships with our producers will be invaluable going forward.”

Graham has been CBS Communications’ director of publicity since 2008, and most recently spearheaded the network’s publicity campaign for drama series Under the Dome.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search